Natural Foods Suppliers and Distributors are companies that supply the raw materials necessary to make certain types of food. Many people think of these as farmers’ co-ops, but in fact many co-ops in fact have a corporate structure that is quite different than a true farmer’s co-ops. True farmers only go to harvesting and distributing by themselves.
The difference between a farmer’s co-ops and natural food’s suppliers and distributors is simple. Farmers are purchasing their own inventory at wholesale prices, while the mass market grocery stores purchase in large lots. This means that the farmer gets the prices he or she desires for the product. Then the grocer keeps a small profit. In other words, both parties are keeping their piece of the action!
So what type of farmer’s co-op or independent grocery store would be buying from? Probably the natural foods suppliers and distributors would be the local food co-ops or grocery store. You see, in the case of grocery stores, they want to keep the lines open with different types of food. After all, you can only shop at the grocery store if you’re trying to buy fruits and vegetables, meat, dairy products and other such items. These are the things they sell.
On the other hand, the natural foods co-ops or grocery store wants to maintain a customer loyalty. How does it achieve this end? It does so by having various types of packaged food available to the customer. For example, there may be a selection of organic foods available, along with non-organic fruits and vegetables. The choices are endless. This customer loyalty is achieved by customer recall, and that’s why I call customer loyalty the “elephant in the room”.
Customer loyalty is also achieved by ensuring excellent customer service. When you walk into a Wal-Mart or Costco and you see the lines and the long lines of people waiting to purchase their fresh picked items – you know the food has been processed and handled properly. When you walk into a natural food store and you see the rows of containers stacked high on shelves, it’s obvious the items have been packaged very well.
In fact, the best way to assure quality when buying groceries is by purchasing directly from the wholesalers or co-ops. By buying directly from these organizations, not only are you assured you are getting a good price; you know that the entire production process has been handled by trained professionals who adhere to strict manufacturing guidelines. By paying a little extra for a premium natural foods delivery service, you can take advantage of the services of these professionals. And you will enjoy the added convenience of shopping from the comfort of your home, without ever leaving the safety of your home or office.